About
Jo-Anne Estés, Executive Creative Director
Let's chat about your verbal branding or naming project.
JO-ANNE. Jo-Anne leads Visual Narrative and the naming practice. In her career, she has has mentored teams as large as 300 globally and as intimate as 3. Passionate about team, culture and collaboration, Jo-Anne believes people can do just about anything when given the chance, supported and encouraged. She also puts more stock in human intelligence and believes that brave brands can inspire people, get them to care and take action and don't talk to people like they're kindergartners.
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Jo-Anne holds a Masters of Business Communications from the University of St. Thomas.
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Awards & Honors include: Adweek BUZZ Award Best Integrated Campaign, Ad Age Magazine 10 Most Liked/ Recalled Spots Holiday, The D-Show (Detroit), The Show (MN), One Show Interactive, Caples, Midas, ACE, ARC, DMA ECHO, AIGA Design Excellence, Hermes, Ad Age Icon Interactive, W3 Interactive, Webby, Int’l Web Pages, Step Inside Design - Web, IAC, NAMA Nat’l & Regional, NY Festivals, Mobius, Macromedia People’s Choice, World Pro Creative Awards. Work seen in: Communication Arts, Graphis, Print Business Design, Print Regional Design, Logo Lounge, HOW, Creativity
RAYE: Holds a BFA in advertising and branding/copywriting at Savannah College of Art and Design. Raye collaborates with Jo-Anne on copy support for brand naming projects and brand narratives. Raye brings a unique Gen Z viewpoint, having traveled to 21 countries and experienced a multiplicity of cultures and situations. Plus, she has an uncanny sense of music...knowing what artist will hit it big, even before they do. She loves the humanity of humans and often photographs this. Raye recently led the rebranding concept for The Ordinary Skincare. Currently she is a editor and content creator with GoodTalk.GoodTalk.
Raye Brooke, Brand Naming, Brand Narrative Copywriter
CAREER CLIENT EXPERIENCE
Fashion, Apparel & Accessories
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8 Bells MenswearCasual Wear
Because Diamonds
Chamilia Jewelry
Coolibar Apparel (Womens, Mens, Children)
Haggar Men’s Clothing - Joseph Marion Golfwear
Hollywood Fashion Secrets
JC Penney
L.L. Bean
Lee Jeans
Signet Jewelers (UK/IE)
Swarovski Jewelry
Thymes Bath, Body & Home Fragrances
TiSento Milano Jewelry
United States Navy Private Label Brands
Wanderling Baby
Yarn & Sea Women's Casual Wear
Travel & Hospitality
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Amtrak
Aramark Parks & Destinations
ATA Airlines
British Airways
Country Inns & Suites
Delta Airlines
Gulfstream
Hertz
Park Inns
Radisson Hotels
Regent Luxury Hotels
Sheraton Hotels
Virgin America
Retail & Food Service
Best Buy
Chi-Chi’s Restaurants
Dairy Queen
Domino’s Pizza
Donato’s Pizza
Great Clips Salons
Kmart
Sears
T.G.I.Fridays Restaurants
Target
The Home Depot
Verizon (formerly AirTouch)
Higher Education & Nonprofit
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AARP
Association of International Risk Intelligence Professionals
Boy Scouts
Boys & Girls Clubs of Minnesota
Breaking Free
Children’s HeartLink
Drake University
Dunwoody College of Technology
Franklin Pierce
Great River Greening
Grinnell College
National Institute on Media and the Family
Northwestern Health Sciences University
Oklahoma Baptist University
Unity College
University of Montana
William Jewell College
Home Products
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3M Scotchgard
American Standard
Andersen Windows
Benjamin Moore Paints
Century 21 Real Estate
DXV Luxury Bath
Frigidaire
GROHE (Shower & Bath)
Mannington Floors
Marvin Windows
Shaw Carpets
Toro
Consumer Packaged Goods
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7Up Company
Breck Hair Care
ConAgra
Coors Brewing
Dial Bar Soap & Liquid Dial
Dow Scrubbing Bubbles
General Mills
Healthy Choice
Joia All Natural Soda
Kraft
Land O Lakes
Pepsi
Pillsbury
Ziploc Brands
Health & Wellness
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Coolibar UPF 50+ Clothing (for skin cancer patients)
Dreamgard Dental Nightguards
Hearing Industries Association
Ortho Rehab PT
Revolution Health (now Everyday Health)
St. Jude Children’s Research Hospital
Starkey Laboratories
TAV Health
Twin Cities Orthopedics
UnitedHealthcare
Financial Services
Chase Manhattan Bank
Commerce Bank
GMAC Insurance
H&R Block
Lincoln Financial Group
U.S. Bank
Visa
Wells Fargo
Automotive & Recreation
Ford Motor Company
Volvo
Indian Motorcycles
Polaris Snowmobiles
Polaris Boats & Watercraft
Ranger
Polaris ATV
Victory Motorcycles